Product manager at Citibox
See the journeyAt a glance
Computer engineer by training: six years of code, then six of product. At my best taking things from zero to one, growing them and changing how teams work. Product teams of more than ten people led so far, with AI in the loop every day to research, prototype and ship. Based in Zaragoza, Spain, happy working remote.
2014 → now
2014 – 2017Software developer
Three apps in real people's hands before graduating: wearables, physio clinics and citizen science.
2018 – 2020Product engineer
Corner-shop sales across Latin America, turned into dashboards for brands like Coca-Cola. $15K in its first month.
Ideas taken to live products for startups and corporates, from Iberia to Kpler.
SafeDirect: travel insurance that gives guests a reason to book direct, plugged into insurers and PMSs. Plus AI content generation, and KITT, the first AI receptionist for hotels.
The product behind 5,000 pick-up stores. A 15-person team that works on metrics, not deadlines, with AI built into how we work.
How I work
I use AI wherever it makes the work better, and nowhere just to say I do. What it can't replace is what years of shipping taught me.
My workspace
Meetings, tasks, data and specs, all in one repo with AI on top.
On the side
Zaragoza's transit data is public. A good app to read it wasn't, so I built one in a few weekends. AI wrote every line of code; every product decision, test and deploy was mine.
Available on iOS, Android and web
Try it on the web ↗
Four things I do best
For founders and new bets
From a rough idea to a product people actually use. Prototypes in days, and real users deciding what stays.
Minimum.run, zgzbus
For products with traction
Finding what moves conversion and revenue, testing it fast, scaling what works.
SafeDirect: 10x revenue in its first year, +12% conversion
For companies adding AI
Where AI genuinely helps users, shipped and measured. In production, not in a demo.
The Hotels Network: AI receptionist, AI content
For teams that need focus
From shipping tasks to shipping results, with goals and metrics everyone can see.
Citibox: 15 people now run on metrics
About
I grew up in my grandfather's print shop, watching my mum design on the first Macs. That's where I learned that things should work well and look good. I studied computer engineering, wrote code for six years, then moved into product to decide what's worth building.